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LACC Website

Analysis, Redesign, Maintenance

Client Project for the Lewisville Area Chamber of Commerce, during my internship with them. I redesigned their corporate website, created new web pages, implemented responsive UI, and updated the navigation and features to make the website more intuitive for the user base. This project was completed in four weeks.

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The
Objectives

Objectives were to redesign their Homepage, About Us, Staff, 551 Event Center, and other requested pages. I also was tasked with creating a system to upload press releases and to improve overall site functionality and user flow.

User-base was primarily older users, ages 40-70, including those who are maintaining site. So it was important to keep their unique needs and challenges in mind when redesigning.

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Original Site

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Site Analysis

  • Low Readability due to font.

  • Low-quality images.

  • Inconsistent Functionality with a lack of navigational buttons

  • Navigational tabs need improvement; some pages are unnecessary or hold outdated information.

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The
Design

1. Sketching
2. Implementation
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Sketching

Elements:

  • Moving carousels

  • Grid layout

  • Buttons for easy navigation

  • Standardize image size, if possible

  • Flow of information reflected in layout

  • Add an "About Us" landing page for About menu option

  • System draft for press releases

Pictured:

Crazy 8s. Drafts of Home Page, 551 Event Center Page, Goals Page, etc

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Redesigned Site

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Reflection

All in all, I created new pages for press releases, designed a simple-to-use navigation, and an updated system for the stakeholders. Additionally, I created new “About Us,” “Join Now,” and “551 Event Center” pages from scratch. My internship with Lewisville Chamber taught me how to quickly iterate ideas, collaborate with team members, and implement accessibility features.

Next Steps

Adding pages like: Frequently Asked Questions, How to Have a Ribbon Cutting, Best in Denton County Voting, etc.

Create a better file replacement system for elements like Ambassador forms.

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